deadromance

footballgirl.com / Candy

Simply without comparison.
The concept behind ‘Candy’ was to connect an advertising campaign with a music video. This was reached by creating a cool and sexy symbol through the eyes of the summer sun.
The symbol of adulation being ‘Marina Makanza’ U20 World Cup star and the future of French football. Marina’s tough, speedy play is in contrast to the smoothness she displays in front of camera and she was simply a pleasure to work with..

deadromance: Logo design, Brand Identity

View Brief

The Brief

Create a summer anthem to end our ‘MARINA’ campaign. Something that stands alone from the other 2 pieces in the campaign but also continues the theme of Marina as a stylish character off the field of sports.

deadromance

We chose UMG recordings ‘Candy’ which was absolutely perfect. Shot in Freiburg, Germany on one of the hottest days of the summer and during the Women’s World Cup we chose to visualise (someone’s love for the player) from a Point of View angle. The comedy and exaggerated haute couture’ poses where created to play on the thought of a female athlete being a model/sex symbol..

deadromance

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